Emergent Strategy
Creative agencies often tell you a lot about their particular formula for engagement. These approaches represent a variety of nimble ideas about iteration and change, and we find many of them very useful.
Then again, “to a man with a hammer, everything looks like a nail” (according to Maslow’s law of the instrument).
Our job is to work with you to move beyond the hammer, and discover what is emergent.
At FEARLESS, we are guided by hard-won smarts and experiences—yours and ours. We integrate research and a bespoke plan so it’s the right engagement for you for this project and these people at this moment.
We start with a nonfiction media maker’s instinct to understand what your storytelling question is, and how to afford your real mission.
We create design sessions to spark imagination and stories of possibility, and then prototype to quickly test concepts before implementation.
We commit to delivering on “the truth” of the work. FEARLESS doesn’t mean reckless, but risk aversion is expensive and authenticity stands out.
“Everything is about relationships, and critical connections; chaos is an essential process that we need to engage; the sharing of information is fundamental for organizational success; and vision is an invisible field that binds us together, emerging from relationships and chaos and information.”